Top 10 SEO Tools to Drive Traffic, Clicks, and Analyze 2022

Top 10 SEO Tools To Drive Traffic, Clicks, Analyze 2022

Paid tools are perfect for any business, but free tools are fantastic. Free tools are used mainly by businesses that have just started. 

Mastering SEO Optimization could be challenging, especially if you're starting. Fortunately, finding SEO tools is easy.

I have compiled some of the top SEO tools you like to use for your marketing, business, or blog.

Why Use SEO Tools? 

You can audit your entire site to see all On-Page SEO, Off-Page SEO, and technical SEO with SEO tools.

These tools will show all errors that need to be fixed to get indexed in a search engine or might create a problem to get ranked in a search engine. 

SEO Tools save you from tedious keyword researching while looking closely at your competitors. It shows where to focus and the opportunity lies.

Fortunately, you can save hours of effort using SEO tools and stop doing everything manually. These tools can generate a report in one click.

1) Google Analytics

Google Analytics is a web analytic tool offered by Google. You can use this tool-free version at many complex or mid-size companies. 

Google Analytics

You do not need their paid version, which is required at scaled companies.

So, if you are not using google analytics, I highly recommend using it as soon as possible.

No data source provides high-quality, detailed information like google analytics. 

Your data there tells you whether your SEO efforts are paying off or not.

I'm talking about data like:

1. Organic traffic
2. Bounce rate
3. Traffic sources
4. Time on site
5. Page speed

2) Google Search Console

Google Search Console, previously known as Webmaster Tool, is an essential tool for any business online that wants to appear on a search engine result page(SERPS). 

Google Search Console

You can't appear in the search engine before submitting your site in the google search console.

The focus of the tool is "search" and "optimization."

Features Of Google Search Console

 

Metrics and Analytics

The website-related metrics that matter most like clicks, impressions, CTR, and Average Position for the keywords your content is ranking for.

Keywords

Learn about the keywords your content is ranking.

Crawl Errors

Identify any crawling errors if it's present on your site.

Google Index

You can see how many web pages are indexed in google. If they have any problems will be shown up there. You can use URL Inspecting Tool very helpful for indexing pages manually or testing live web pages.

Mobile Responsiveness

Understanding your mobile-friendly website and discovering opportunities to improve the mobile experience for your users.

 

3) Bing Webmaster Tools

Bing Webmaster Tool is a google search console for the bing search engine. Microsoft Bing provides you with reporting, diagnostics, and SEO tools.

Bing Webmaster Tool

You can use insights offered by Bing to help you understand your SEO efforts and analyze the website, manage the backlinks, and review keywords to ensure your site is well-optimized for organic searches.

Features Of Bing Webmaster's SEO Tools

Perform Keyword Research

See which keywords or phrases users search for and what's their search volumes.

Backlinks Profile

You can see and understand your backlink profile about referring domains, referring links, and anchor text.

Use the site scanning feature.

Crawl your website and identify technical SEO errors.

4) Google Trends

Google Trends is a great tool to know what popular industries, topics, and ideas people are exploring? It's a place to get started if you are a new business. 

Google Trends

Features Of Google Trends

1. In Google Trends, you can check data from 2004 to the present date.
2. It allows you to search for five different topics and compare their trends over time.
3. You can check Country-wise data or Global data.
4. You can find where search terms are most used in which city, country, or their related queries, which you can also download.

5) Pagespeed Insights

Speed is the first step to getting a high ranking. If your site is slow, ultimately, users will leave it before it's fully loaded. 

PageSpeed Insights

You know the average focus of online users is 3-5 sec which means your site must be quick and don't take time to load.

The faster website speed ranks better in search results, especially in Google's Mobile Index.

Pagespeed Insights recommends all fixes to improve your website load time to get a faster website.

PageSpeed Insights is a free, easy-to-use tool that suggests you fix specific problems to increase your page speed, whether desktop or mobile. 

Their speed calculation may differ for both mobile and desktop. Generally, the mobile device shows low speed compared to the desktop.

Pro Tip: Try to reduce unnecessary images and use webp compressed images and visual content, which increase your page speed.

Mostly, beginners use heavy png file format, which increases file size and reduces page speed. Webp is google's recommendation for images.

6) Ahrefs

Ahrefs is an advanced SEO tool that crawls or examines your website correctly to give you keywords, backlinks profile, ranking your content in SERPs, and many other reports.

Ahrefs Dashboard

Ahrefs Main Features

Content Explorer

Content Explorer helps you understand your high-performance web pages on some specific keywords.

Site Explorer

In Site Explorer, you can see the performance of any web page on your website. 

Site Audit

Site Audit crawls your website domain or sub-domain in your preferences, then shows you all technical error the page have.

Keyword Explorer

Keyword Explorer helps you generate keywords based on monthly search volume with a CTR of specific keywords.

7) Semrush

SEO marketing tool like Semrush is most used by SEO Community. Semrush helps companies run digital marketing strategies, like SEO campaigns.

Semrush Dashboard

This tool identifies trends occurring in the industry of our niche. SEMrush offers numerous resources, one of which is the SEO Toolkit.

Features Of Semrush

Link Building

Link Building tool analyzes your website backlink profile with your competitors and shows you the gap with your competitors' link profiles.

Keyword Magic Tool

Keyword Magic Tool helps build your keyword strategy for successful SEO.

Site Audit

Site Audit crawls your website and recommends all errors and fixes on your website to rank in search results.

Pricing Plans Of SEMrush

Pro Plan: For marketing newbies and small in-house teams.

$119.95/month

Guru Plan: For SMEs, growing agencies, and marketing consultants.

 $229.95/month

Business Plan: For large agencies and enterprises.

$449.95/month

8) Moz Pro

Moz Pro subscriptions have all-in-one business ranking insights. Moz Pro does not have any free plan but has a free Chrome Extension that helps you get any web page metrics at instant one click.

Moz Bar

Moz Pro helps identify SEO opportunities, track growth, build reports, and optimize.

Features Of Moz Pro

Website Analyzer

Analyze the website up to 3000 URLs on the web page.

Insights Of Crawlable Factors

Insights show duplicate content or redirect issues that could affect your SEO performance.

Moz Pro free Chrome Extension Mox Bar.

Moz Pro Pricing Plans

They have 30-day accessible trails before you get started with their paid plans.

Standard Plan: If you're new to SEO or need the basics, this Plan is a great way to get started. $99/month

Medium Plan(Most Popular): If you're new to SEO or need the basics, this Plan is a great way to get started. $179/month

Large Plan: The ideal Plan (and best value) for businesses and serious agencies about search. $299/month

Premium Plan: Most popular for large SEO-focused agencies and in-house marketing teams. $599/month

They have annual prizes with 20% off on all plans.

9) AnswerThePublic

AnswerThePublic listens to autocomplete data from search engines like Google and quickly takes out every useful phrase and question people are asking.

AnswerThePublic

They represent these phrases in, What, Why, How, Are, When, Can, Where How, Who. 

What can you do with AnswerThePublic?

Monitor Keyword Trends

You can understand keywords trends and perform accordingly.

Get new Content Ideas.

You can use Why, What, these preposition queries to generate unique content ideas.

Pricing Plans Of AnswerThePublic

Monthly Plan: $99/Month

Annual Plan(Best Value): $79/Month

Expert Plan(Search Listening): $199/month

10) SEO Quake

SEOquake is a Free Google Chrome extension that inspects SEO performance automatically for any webpage. That includes on-page SEO audits, real-time URL and domain comparison, internal and external link reviews, and data file export.

 

SEO Quake Google Chrome Extension

Features Of SEO Quake

Website Audit: Check any SEO issues on your website.

Link Analysis: Get complete info about your links in a website with URL, anchor text, etc.

Share Your Findings: Export Your SEO Report quickly and safely.

 

SEO Tools Conclusion

These SEO tools will help you grow fast and smoothly. Many of them are incredible to any business.

If you are serious about SEO, you need to pay for a subscription to get advanced high-level reports. You can find free proper heat maps tools or learn ranking factors, keyword reports, etc.