SEO Headlines: 5 Best Ways to Write Optimized Headlines

You are creating SEO-Optimized content but still not able to get enough clicks or conversion? Why

It's because you are only focusing on the content, not on headlines, and title tags which ultimately make people click on your blog post, and articles.

SEO best practices are essential for growing an audience, and sustainable traffic from search engines. SEO practices are essential for any business online to grow organically, and by the way, without an organic(seo) way no one can pay and generate capital every time.

5 Best Ways to Write SEO Optimized Headllines

For that, do you think that adding your main keyword in your title tag, and headline will do trick?

It's just the half-battle you have played. A full story will be played now.

Let's dive into How to Create SEO-friendly Blog Post titles and Headline Tags.

What's the difference between a title tag and a headline tag?

Before we begin, How to craft headlines that guarantee to rank high on search engine result pages, let's go over with few things.

What's the Difference Between Title Tag and H1 Tags?

• H1(Header 1) Tag: This is a top-level Html tag. Almost every website uses an H1 tag for the most important headline or the first headline. We have Headline tags from H1 to H6(Most important to least important).
• Title Tag: These are the blue links that appear in search results or you can say these are the main headline that people read before deciding to click or not.

Why your Title Tag, Blog Intro, and Blog Post Title

matter for SEO

Your title tag, blog post title, and intro matter no matter how good you create and optimize your content. If your title and headlines are not attractive or deliver your message/ convince your audience to take action, continue their reading, and abandon your page.

The headline makes people keep reading as it shows what the topic will be going on. If it's relevant people will stick or not they will go back to google.

You must try Headline Studio to create seo-friendly headlines with many features to compare with other top headlines of that type. 

When optimizing your content for SEO, you try to make it for both search engine and your target audience, customers. At that time your goals should be:

• create great content;
• attract people in SERP to click on your result;
• keep people engaged to read your entire post or article and not click back to Google.

For attracting people from SERP to click on your page you need to:

• Write a catchy title.
• Include your main keyword you let people know the results they are searching for;
• Add numbers, how-tos, and power words to trigger emotional or physiological responses to draw attention.
• Use title capitalization to draw more attention to the right trigger word.
• Make sure the title is no longer than 60 characters or 575 pixels.

After following every step, for engaging your audience to read the entire post, you must deliver the promise you made in your title and headline to your audience, have a great intro, and make your post/content easy to read (include sub-headlines) so people can quickly know whether they spend time or not reading your blog post, article.

Best Headlines Examples Rank In SERP

When you search a query in a search engine like Google, the SERP is filled with millions of pages or title tags so at that point it's a common practice for users to click on Page One web pages instead of going on pages 2, 3, and 4. 

I never go down to page 2 even, and don't know how many people do that? Do you do that? Tell me in the comments below.

So, we know nobody looks at page 2nd in search results and people decide to click on any ranked page from #1 to #10. 

Now, if your title tag is not appealing no one will look at your page. So always follow standard procedures and try to make your headlines the best.

When I search in google "seo best practice" these results come up for me.

Best Headlines Example

5 Easy Ways to Optimize Your SEO Headlines

There are some tips you can use to make your headlines effective.

1. Keep Your Character Count in Mind
2. Avoid Keyword Stuffing
3. Clarity is Key/ Be clear as possible
4. Utilize Attention-Grabbing Vocabulary
5. Be Consistent/ Ensure consistency between your title tag and your content.

Keep Your Character Count In Mind

The visibility of the title tag in SERP is 50-60 characters. Above the limitation, the search engine shows the title with(...) so it's good if you stick with the limitation and create a seo optimized title tag.

It also pleases your audience to see the full title of your post as many post users are not able to read the full title because of 60+ character counts.

Avoid Keyword Stuffing

Including your target keyword unnecessary in your headline will not help you rank on search engines. Many time people include their keyword without knowing it does not fit their title or headline, which ultimately irritate their audience.

There is no need to your keyword multiple times. It sounds repetitive and intrusive.

With limited characters of a title tag, try to please both search engines and an audience.

Clarity is Key

The next step in crafting/ creating seo optimized headlines is to make sure it's clear and concise.

Your headline must be easy to consume or understandable, including your keyword in the first part of the headline will help users to understand it easily.

Some tips to make your headline easy to understand:

1. Make your headline easy to skim.
2. Include your keyword phrase in your headline.
3. Make sure your headline reading grade is low as possible(The report says in the US people generally reads 8th grade online content).
4. Do not cross 60 characters for your headline.
5. Write a grammatically correct headline.
6. Do not use unnecessary words or make longer headlines.

Utilize Attention-Grabbing Vocabulary

You do not need to include irrelevant words to make the headline longer or sound attractive. It's up to some words in there and your headline will be ready to serve your purpose.

Words like: 

• Important
• Boost
• Easy
• Limited
• Free

These are a few words that will increase your headline CTA. But, it does not mean adding these words without any reason.

If, your content has any free resources or you are providing free ways to make your audience word done then only add "free."

Be Honest

Finally, you need to ensure what you are promising in your SEO headline or title tag matches what you have covered in your content. 

If you fail to deliver what they are promising will likely lose your potential customer or audience's trust in you, or will end up with "Clickbait." It's not a compliment but a stain on your business.

So, only promise what you are creating content. Don't lie or try to manipulate your audience.

After learning every step to create an optimized headline, you need to check headline details whether it's SEO Optimized or SEO Score, and Total headline performance. All of these can be done using Headline Studio By CoSchedule

Headline Studio By CoSchedule

Your blog post title boosts your SEO beyond the keywords you include

Including your main target keywords in the title tags will help, but it's not the only reason your content will rank on SERP or get more organic traffic. 

There are researches suggest, that engagements on SERP determine your rankings over time.

This means if you are ranking #1 in search results but your engagement rate is low or reduced, your ranking may also drop.

Or maybe people constantly click on #2 or #3 chances are that your rankings will drop.

It means you did not do a great job in your content to make your audience engage with it.

The same goes the other way.

For this, if you are in low rank but have good engagement then higher ranks may get your page up.

Conclusion

SEO headlines are not a big deal to create and attract an audience, but it's important to know which steps you need to follow to make appealing seo headlines.

You know many people create seo optimized content with great efforts but don't focus on creating a title or headline tags. As the result, no one comes in their post or read.

  

Now, guys, I hope this post is informative and helpful to you. Share your thoughts about the headline optimization and share them in the comment below.