What is SEO?
Go now and search for anything you can see some pages rank on top of other pages. Wondering why? It is SEO.
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| SEO - Search Engine Optimization |
Or Define the Definition of SEO is: Search engine optimization is the process of improving the quality and quantity of website traffic to a website from search engines.
SEO-which stands for search engine optimization- is the way or strategy you need to do so, people can find your blogs online using engine searches and getting free visits, or what we call organic listing or organic search.
Why do we have to do SEO?
SEO is the practice of increasing the quality and quantity of traffic to your website through organic search.
8 Reasons why your website needs SEO optimization
- Build your brand
- An optimized website earn more traffic
- SEO does not require payment for ads space
- It helps your target audience to your site
- It boosts your credibility and authority
- It can help you stay ahead of your competitors
- It improves user experience
- It's easy to measure
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| SEO Work |
Why does it take SEO so long to work?
Since SEO is working on many different sub-strategies it's impossible to see results right away. It takes google time to determine your site's credibility.
- The relevance of your page to a user's search
- What search intent does your page cater to
- How reliable and trustworthy your information is
- If your keywords are used in legitimate contexts
- What the images on your site are
- How long does it take for your page to load
- How many backlinks do you have on your page
All of this information, determine where you rank in search engine results pages (SERPs). And, Google has to crawl your site and index your content before you can rank.
That is because Google always prefers to show searchers the most relevant information with the most user experience.
The more authoritative your site the higher you rank.
How long does it take for SEO to work?
Well, it is impossible to pin out the exact time for SEO to work for your company.
But what time to get the organic traffic, leads, and revenue from SEO?
The length of time it takes to see organic results depends on:
- The keyword you're trying to rank for
- Competition
- How easily and quickly Google can index your website content
All of these things generally take some 4-6 months to see organic traffic for SEO. Many of us are frustrated quite fast that how such a simple process can take that much time?
However, the fact is SEO is not simply a simple strategy. As it has many sub-strategies.
What Does SEO Success Look Likes?
To answer the question, we need to know how SEO success looks likes.
When it is come to putting together an SEO it's better to put together campaign goals and KPIs.
Let's jump into it.
Goals = The end outcome that you want to achieve.
KPIs = Metrics demonstrate progress towards your goal.
Both of these are important measures of success, ultimately resulting from your efforts.
Goals = To achieve lead generation by a set amount over a year of the period.
KPIs = It is a Key Performance Indicator or Growth in organic traffic, visibility, impressions, or rankings.
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| KPI - Key Performance Indicator |
A typical SEO timeline: What happens in months 1-6
To understand the impact of SEO strategy it’s easiest to look at it month by month via an SEO timeline.
Month 1 For SEO
That is the beginning of your work with an SEO strategy. You will do your research quite well and make your SEO plan to work on it.
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| Month 1 Of SEO |
Here are some of the things that your SEO will work on in the first month.
- Research
- Website Audit
- Keyword Planning
Research
SEOs will start by researching every little thing about your brand. That is necessary information since every company is different and unique.
There you will research your industry, how competitive it is, your specific niche, competitors, and how they rank, as well as more granular topics like important industry keywords.
All of this information will help you to make an SEO campaign.
Website audit
You will take a look at the structure of your website, the content you have, and your overall user experience.
That will help you see what you already have in terms of content, develop areas of opportunity, and create a high-level SEO strategy.
Keyword planning
You’ve probably heard the saying “content is king,” and it couldn’t be more accurate. It could not be more accurate because it is the core of your efforts.
If you are creating content with useless words then it's not gonna help you in any way.
Content is what allows you to rank on search engines.
To make your content rank on search engines, you have probably to create a page that will target your audience online.
So, for keyword research, you can go to many different Keyword Research tools or there are many outside which are free to use so, it's gonna work with you.
You can check H-Supertools which I am using now or also google keyword planner.
Keyword planning will help you to understand the competition on particular keywords to the range of it. But, I will suggest you always start with targeting long-tail keywords, here I am also targeting only long tails why Because I have a little presence there and a new one.
Month 2 For SEO
Keep in mind, that these all things above do not always take a whole month to depend on your current website presence.
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| Second Month Of SEO Strategy |
Due to this, it may be possible that month 2 work starts in the month.
What will you do in month 2:
- Website modification
- Responsive design
Website Modification
In this month more technical work will be done or performed. During the second month, you will go to the back end of your site and start making the necessary changes to it.
The changes you make depend on your website audit.
For example: If you have done your image SEO then there is no need to go there and check and fix errors.
But if you found that your website meta description is lacking then you should fix them.
If your website is old, or you bought it from someone else, it may need a total SEO overhaul. That in itself could take months. You will typically find out from your SEO if your site needs a total overhaul within the first month when the website audits take place.
Ensure responsive design
Responsive design means no matter what your screen size it could be responsive to all of them. If you have a website that is not responsive then it's likely that when users view your site from mobile or tablet then it shows different as it appears on the desktop.
The button could be cut off, the image might take up the whole screen, and the site itself becomes more difficult to navigate to it.
At this stage, you should focus on that it appears good and easy to navigate through the site which also affects your site ranking on search engines.
Month 3 For SEO
The third month is when everything starts to happen. Content is King? Remember. This time is when we start applying this strategy.
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| Third Month Of SEO Work |
What will you do to work in the third month?
- Keyword Selection
- Content Creation
Keyword Selection
Before you start creating and implementing the content, you will have to look at the long list of keywords that you have done in the First month and narrow it down to keywords you want to target.
Different keywords are for different content and purpose. For example, different content and there are long-tail keywords and generic keywords.
Generic keywords typically include one or two words, and they describe a broad topic. These terms include “pizza,” "car insurance," "popular songs," “shoes,” or “dogs.”
While generic keywords have high search volume, your competitor, other companies in the industry also target them. This means it is difficult to rank them organically.
Though long-tail keywords have low search volume but more generous leads or sales to your website - people who are more likely to purchase a product or service generally type or search for a long-tail keyword.
As you can see a lot goes when selecting keywords before writing content. That's why content creation as a whole takes a month or even more depending on what's your website needs to start.
Content Creation
One of the most important parts of an SEO campaign is Content Creation.
There you have to decide after keyword selection which one you should use to target the audience accordingly.
Similar, to keywords there are different types of Content, too.
During the third month, you should do your SEO to pair each keyword with a specific kind of content that would work best with each topic.
For example, At this point, there should be long-form content, blog content, and product/services content.
At this point, you have to decide which type of content works best in your website/blogs.
Long-form content typically is 2000+ words like this one and it is really important for SEO. It is proven that long-form content is proven to earn more organic traffic than short content.
But, it is not kidding to make a 2000+ words article/ content and publish it on the website because writers should be careful about the search intent, to search satisfied with their terms.
Blogs content is much more commitment since it must be updated on the regular basis.
The reason for being more committed is it is easy to share on social media and chance to be more viewed which will get more traffic to you.
General Product or service content maybe there always in your website. But this content will talk about your business, story and specs, and descriptions of products or services.
This content is extremely important if you want to rank your services on Google- and it may be one of your goals.
The sooner you start publishing the content the faster Google start indexing and ranking your content.
Please do not expect to see your new content in search engines so fast. It takes some time so be patient and regularly try to post content on it.
It may take one or two months to show your good content somewhere in the search engine but it will, So friends do not lose your appetite there and are hungry for creating excellent content for your audience.
Month Four For SEO
Month four is when you should start seeing more and more organic traffic to your site. You may notice some improvement in user experience on your site.
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| Month 4 Of SEO |
What will you work on in Month 4?
- Continuous Content Creation
- Technical Fixes
Now, your work in SEO does not finish it will never finish you face so many changes during your journey with SEO. These are just some information for you to make it easier to implement.
You will continue to implement content on your website, fix technical issues, and make your site function 100 percent across the board.
Your continuous content creation means link building in additional and important to make your SEO momentum flow there.
Building Authoritative links are precious for you to make a rank on google and show your credibility but like their advantages, it is more likely difficult to see these things.
This shows Google that another high-authority website trust to you is enough for Google to rank you. But please keep in mind do not go for paid high-level links from big companies because if you have many high-level links only then it will surely make Google understand your content that it is not something trustworthy but being paid links.
These all factors will down your rank in Google if you do this so, never try to do these activities.
To increase backlinks you may ask others to backlink you directly not paid one.
Month 5 For SEO
By Month five, you should take a look to see an increase in your traffic and even more sales this month.
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| 5th Month For SEO Work |
That means that your SEO campaign goes well and will give you good profitable results.
What will you work on in Month 5?
- Social Media Implementation
- Analyzing Results
So, during this month what's your SEO is working around.
Looping in Social Media
If you have not already attached your social media it is the right time for you to start implementing it. If you don't have a social media account that reflects your audience from social media to your website it is the right time then to show your efforts on it.
Social media is something that helps you to drive more traffic to your website, build awareness about your brand and make some genuine customers for you.
So if you have to manage a no. of social media accounts I would like to recommend Crowdfire which will help you to manage all in one system.
Analyzing Reports
An important part of SEO is analyzing the reports yet and making appropriate changes there to ensure that it will help you to achieve more than yet.
You should keep track of your SEO campaign but in Month five, you should focus on there to drive a more specific and targeted audience to you which will ensure your conversions as well.
You should use tools like Google Analytics to measure your reports in detail.
Month 6 For SEO
Do not discourage if you have not seen results for which you have worked till yet but be more energetic to identify the problems and pain points of your audience and learn to try to understand the results for not getting specific results.
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| Month 6 Of SEO |
In the beginning, I have already told you that there are tons of different factors that determine just how long it takes for you to acquire organic traffic via SEO.
What will your company work in Month 6?
- A/B testing
- Heat map testing
If you do not have any typical case you should see your results at this stage.
If your website is producing an increase in traffic Congratulation. But it's not time to stop there what you will work on Month 6.
A/B Testing
A/B testing is a tactic that marketers use to test different elements on your website.
It is something where you will start looking at different variations and formats to look at like how your audience is reacting.
For example, if you want to implement a call to action button, but want to try a different version in a different color to determine which performs the best, they might perform an A/B test. This test will allow them to see what variation of a specific element performs better and implement that version on your website.
Heat Map Testing
This is another tool that is used by marketers to identify how much a user can go below on a web page and where he/she attract and where not. It is measured by the dark to light color. Dark color shows where users interact most and light color shows where less user interaction or fewer clicks.
Other Considerations
After you have implemented your strategies it's important to monitor your SEO results. It is not a one-time tactic that will give you all you want it requires a frequently updated ongoing process for making everything prospective.
The more resources you can allocate, the faster you'll typically see results, but every website has a unique scenario. It's important to pay close attention to the technical issues, the strength of the link profile before projecting, and the quality of the content when success could be seen.
After reading this full article, I hope you enjoyed this article and found some real value in it. Have any questions in mind? Comment down below.
Or have any personalized suggestions go to Contact Us Page and send me your suggestions directly to my Inbox.
Other Resources: 1. What is Digital Marketing: The Ultimate Guide For Beginners(2022)
2. Best Niches For Blogging: How to Choose Niche? 2022
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