What is Digital Marketing: The Ultimate Guide For Beginners(2022)

Do you want to learn Digital Marketing? If, yes then you have several questions? 

What is Digital Marketing? Why is it important to use? Comparison of Traditional and Digital Marketing. How you can be successful using it? Or what are their types?

So, in this guide Digital Marketing for Beginners: Ultimate Guide we will see every topic. I will break it down into pieces so you can easily understand the basic concept of Digital Marketing. This guide is made for beginners.

Digital Marketing

Nowadays, we can hear much more about Digital Marketing than in some previous years. It's on trending and, their course prize is rising every passing time with numbers of courses available on both Online & Offline World, but it's not new as first public wireless signal transmission done at 1896 via Radio. It is different than traditional; because of uses wireless signals.

Now, let's deep dive into Digital Marketing.

What is Digital Marketing?

Digital Marketing is a type of marketing that is used to promote Brands, Businesses by using Electronic devices through digital channels or platforms.

It's an act of selling products or services through channels like Social Media, SEO, Websites, Emails, Blogs, and Mobile Apps.

Or You can say it's a brand promotion to connect with potential customers using the internet or other forms of digital communication. It does not only include Blogs like my, Social Media, Apps but also web-based advertisement, text, and multimedia marketing as channels.

You know, as per Think with Google, 48% of customers start their queries on search engines.  

And after knowing what is it let's go and see why your business should invest in Digital Marketing.

Why Digital Marketing Is Important?

Every business in the world wants more leads, sales, and profits. And it needs to shift accordingly to the changes that come with Marketing strategies, ways, and even more forms.

Google and Facebook are earning more on advertisement compared to any traditional company. Why? Because they control the things, they ask only for results, not for ads. They have more views, categories audience, whatever you want, where you want, your ads will start appearing in minutes.

That's why Digital Marketing Matters for Every Business and us.

Before we go forward you need to know a few things:

About your online Audience or Customers

As per Statista. In April 2022 there are 5 billion active online(internet) users worldwide - 63 percent of the global population, while most users access the internet/ online via mobile devices.

So, imagine the power of marketing you have, and the idea you use in marketing for your audience or customers!

Digital Marketing is Affordable with Better ROI

Why is it's affordable as traditional marketing is not? Simply, if you go for commercial ads on National TV, you may need to pay thousands of dollars for a 30-sec ad. While running paid ads on Social Media to Search Engines can require bucks to start and pay for only your audience niche. 

ROI - Return On Investement

For Example, if your niche is Social Media and you run your ads on search engines like Google, Bing you only need to pay for clicks that come from your target audience. Suppose I like Pizza and search for "pizza" on the search engine and get ads on the first then I likely go to click on it so can order and eat it. Right?

No one going to click on the ads for pizza if they don't like it or don't want to eat as they are searching for furniture. 

I try my best to help you understand with example and hope you understand the concept of digital marketing ads with better ROI.

Your Competitors Are Doing This Already

From McDonald's to a local Shop to an affiliate marketer website, every business today is doing marketing digitally.

 It does not matter from which industry you are? Or what your niche is as everyone from every niche is already doing marketing online and getting results.

So, if you have not jumped on online marketing then it's time to go forward. But, before that let's go and see all the Major Types of Digital Marketing.

7 Major Digital Marketing Types:

1. Content Marketing
2. SEO - Search Engine Optimization
3. SEM - Search Engine Marketing
4. PPC - Pay Per Click
5. Email Marketing
6. SMM - Social Media Marketing
7. Affiliate Marketing

As you can see, digital marketing is not a small area to cover as it has many types with broader areas. There are several ways you can pull and push your product and services online.

But, for being a Digital Marketer you need to focus on one type to get started on all the fields to being distracted. 

Content Marketing

Content Marketing is the only marketing type that lives forever and even lived from the marketing starts.

From Email to SMM and from on-page SEO, content marketing spread everywhere behind the marketing efforts to the forefront. 

Content Marketing

Every marketing effort starts with an excellent piece of content. 

Content marketing allows businesses to communicate business messages to everyone. It is not just about blogs, articles, videos, or so on. It is about everything related to content.

So, why content marketing is so important? Because it tells the whole story about the product or services to the brands. And we love stories? Right!

And Quora is one of the best platforms for user-generated content. 

Affiliate Marketing is one of the kinds of Content Marketing as you are trying to bring some audience to the product to get affiliate commissions. And obviously, it can only be done with the help of a good piece of content. 

And one of the important points for content should be good as it is the only way to bring engagement with your audience. Your content can only rank if you have good content, and a good piece of content can bring user engagement. 

High Engagement = High SERP's

Search Engine Optimization

Search Engine Optimization or SEO is the process of making the quality of your website to bring web traffic to you. It's the method of targeting unpaid traffic rather than paid or direct traffic.

After learning the importance of content, now, it's time to optimize your content for Search Engines like Google.

SEO - Search Engine Optimization

Do you know why people spend hundreds of thousands of dollars on SEO? It brings "Organic Traffic"(Free Traffic) from search engines. And it's more consistent than any other marketing type.

SEO is the practice of ranking your website or blog in search results for particular keywords to get better results and be relevant on the search terms.

It means your content should rank for particular keywords to fulfill your business objectives. And as we are talking about SEO, then you should know that it takes a long time to get results. 

It is a long-term marketing strategy that helps you stand out.

For Example, You have created amazing content and started advertising to get traffic and attract some audience to you. But, after stopping your ad campaign your ad traffic also got zero. 

And now take a SEO Sceneraio:

Like you Search "What is Digital Marketing" on Google. And got these results.

Search: "What is Digital Marketing"

As you see these websites are ranking for What is Digital Marketing means every time someone search for this query will get results at the top. And no one goes to page 2. At least I don't interest to see what's on page 2, will you?

What You Have to Do

1. Understand what your audience's search intent.

2. Do the keyword research and target the right keywords.

3. Create helpful content for your audience on your target keywords.

4. Help your audience with powerful content.

5. Increase efforts to bring in authority links or mentions back to your business asset

Search Engine Marketing

Search Engine Marketing is also a form of marketing that involves website promotion mainly through paid ads. But, have tons of differences except targeting search engines and getting traffic.

Search Engine Marketing - Results Page

The objective of SEM is to gain search engine result page visibility by paid advertisement. You pay search engines like google for putting up an ad for particular keywords, and when someone searches for these keywords got your website or blog ranks top of organic results.

Well, now I am not going in deep of SEM. But, we can discuss it later in another article. 

Social Media Marketing

Social Media Marketing is the act or process of creating content on Social media platforms to target your audience, build your brand, engage with them, generate more sales or drive traffic to your website. 

Social Media Marketing

Yeah! Marketing on Social Media is one of the best ways to increase Brand Awareness, and get more traffic.

But which social media you should choose to start first, is dependent on your business goals and objectives. If your business is about fashion then you should go for Pinterest, Instagram, or if B2B Business type then go for Linkedin.

Before you jump on Social Media You Should Know About these.

1. Understand your audience
2. Create Content they love
3. Know your competitors
4. Engage With Your Followers
5. Do a Social Media Audit and act accordingly

Email Marketing

Email Marketing allows businesses to reach people who have consented to business Emails. The concept of Email Marketing is simple - as you send business emails to prospects and hope to get clicks on it.

Email Marketing

For sending an email to prospects you need to collect them. You can collect your audience emails through websites, blogs, newsletters.

Research from Litmus has shown every single dollar you spend on email marketing will get you an average ROI of $42.

There is something you need to do to make people sign-up for your newsletters. 

1. Understand your audience
2. Offer something special for them to sign-up for your newsletters like E-books, or other lead magnets.
3. Build an eye-catching opt-in form. You can start Email Collections by using Get Response services as one of the Best Email Marketing Service Providers. 
4. Choose Email Marketing Services Like GetResponse, Convertkit, MailChimp, and many more.

After deciding and starting working on Email Collections make sure your emails should have clear, concise Headlines to click on emails, with powerful call-to-action(CTA). Test Right Time for your emails as everyone getting a lot of emails/day. 

After doing all these steps, I am sure you will start getting conversions.

Affiliate Marketing

Affiliate Marketing is a process of earning commission every time you promote the companies product and drive a sale. 

Or you can say that it's the advertising model that is based on affiliates who drive a sale to the company by their audience and earn some commission on it.

Affiliate Marketing

So, what's nice is that you will not worry about creating and buying products, you will just have to promote an existing product. That is why it's easy to start with a 0$ budget.

You can be a promoter or a business that works with the promoter, but the process is the same in either case.

It's the best way to make money online nowadays. People are jumping on it as you don't need to do anything. Just, promote their product or services through a link that's it.

Now, I think you should know that this model is working on four(4) parties according to Wikipedia, or three(3) parties for some others.

Wikipedia: the merchant, the network, the publisher, and the customer.

Or for some others, it is the product creator, seller/buyer, an affiliate marketer.

For now, it's enough for us to know about Affiliate Marketing as it is a very interesting topic which we will discuss in upcoming articles.

Topics we will cover in Affiliate Marketing

1. Affiliate Marketing Guide For Beginners
2. Best Affiliate Products For beginners
3. Top Recurring Affiliate Products
4. Top One Time Commission Affiliate Products.
5. Best Affiliate Marketing Networks(You can find their many companies to work with.) It's a network of companies to offer affiliate earnings.

We will get deeper into affiliate marketing very soon. 

Pay Per Click

Pay Per Click is an advertising model which is based on clicks. When someone clicks on your ads then you have to pay. 

Pay Per Click

Well, it may be a little more complicated as it matters where your ads stand in SERPs because there are many more ads on your target keywords.

An algorithm prioritizes each available ad based on several factors, including:

• Ad quality
• Landing page quality
• Keyword relevance
• Bid amount

PPC model is mostly used to drive traffic to the website, blogs. Sometimes bloggers use ads for selling their services, courses, or special guides.

Benefits Of Digital Marketing

Digital Marketing becomes one of the best ways to market your Brand, Personalities, Public figures, Influencers. It is prominent as it reaches a wide audience.

But there are some other benefits of Digital Marketing also:

A broad geographic reach

When you start an online ad people can reach it no matter their geographical location unless you have limited your geographical area.

Cost efficiency

With the help of digital marketing, people have reduced their marketing cost very low as compared to traditional marketing with several other disadvantages.

Like the cost of Newspapers, Television ads, Banner ads, billboards, and so on. And with the great control in your hand as not in traditional marketing.

When you start using digital services it will ease your work with more work flexibility and customer contact for your ad spend.

 

Quantifiable and Qualifiable Results

In Tradition Marketing you are not able to track your marketing strategy whether it works or not. For finding out it's working you need to know how many customers you generate or make a sale and ultimately drive revenue. But how do you do that with a non-digital marketing strategy?

In the traditional case, you can ask customers one - by - one but it's a long way work to do, and keeping asking everyone got irritating. While online you can easily track everything digitally.

And there are many more benefits from easier personalization to more easy conversation.

Digital Marketing Create Growth

Almost every business's overall marketing strategy depends on Digital Marketing. It should be one of the primary focuses of business marketing strategy.

Before this, it isn't easy for the level of personalization that we reach with such consistent contact with your customers.

The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

By the way for starting with Digital Marketing You Should Choose Your Profitable Niche or Best Blogging Niche then You can Start With Digital Marketing.

Digital Marketing for Beginners 7 Strategies That Work

Video created by Ahrefs' Sam Oh for beginners about 7 Strategies that work on Digital Marketing. It is amazing to watch the full video and learn the importance of it.

Now, I hope this guide is helpful to all of you and if you find some real value in this Digital marketing guide then please share, comment with others.

Have any recommendations for any topic please type in the comment box.