Top 12 Social Media Management Tools 2022

Social Media Management Tools Can Help You Grow Your Business 2022

From the last decade, social media is becoming an essential part of everyday life from small-scale businesses to large industries.

If you want to build brand awareness, engage with your audience, then you should start working on Social Media. 

The vast majority of small businesses use Social Media Management Tool with SMM strategy to boost their business growth. 

Social Media Management

Social Media Platforms like Meta, Instagram, Facebook, Twitter, and Pinterest have millions of users. Having a good social media strategy allows the brand to connect with its audience where they are.

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to perform all the work without any management tool every day.

But, thankfully there are awesome social media management tools available in the market.

Top 12 Best Social Media Management Tools 2022

1) Hootsuite

2) HubSpot

3) Mobile Monkey

4) Crowdfire

5) Missinglettr

6) Sendible

7) Buffer

8) Sprout Social

9) MeetEdger

10) Mention

11) Social Pilot

12) Tailwind

These tools are all great and not arranged in any particular order so please don't judge any tool with rankings.

Hootsuite

Hootsuite is one of the biggest Social Media Managemen tools in the world with around 15 million people and more than 800 of the Fortune 1000 companies.

Hootsuite - Social Media Marketing Tool

Hootsuite got a high ranking due to its analytics and tracking tools.

Features Of Hootsuite

1. Publish - Share and schedule engaging content to your profiles
2. Engage - Address incoming messages and deliver timely replies
3. Monitor - Stay informed about market trends and competitors
4. Advertise - Promote your organic content and manage paid ads
5. Analyze - Measure your results across all social networks

Additional Features Of Hootsuite

1. Social Advertising
2. Amplify
3. Impact
4. Insights
5. Mobile Apps
6. Customer Care by Sparkcentral

Networks / Integrations

1. Facebook
2. Instagram
3. YouTube
4. LinkedIn
5. Live Chat
6. Twitter
7. Pinterest
8. WhatsApp Business API
9. All Social Network Integrations
10. Apps Directory & Partners

These all are some of the features Hootsuite has and with this number of features, it become the world's biggest Social Media Management Tool.

Pros Of Hootsuite:

1. Professional Plan starts at 49 per month.
2. Connects with 20+ social platforms.
3. 30-day trial available

Cons Of Hootsuite:

1. Some analytics reports are paid.
2. It cost a lot if have many social profiles.

Pricing Plans Of Hootsuite:

They have four plans for users on their platform:

1. Professional Plan - $25.66/month
2. Team Plan - $101.02/month
3. Business Plan - $602.88/month
4. Enterprise Plan - Custom Pricing

HubSpot

HubSpot Social Media Management Tool is part of all-in-one marketing software. 

HubSpot monitors all interactions, conversions, and audiences on your Facebook, Instagram, Twitter, and Linkedin profiles. 

Hubspot

You can target a very specific audience with personalized messages using context from the contact database in your CRM as well as data from your Marketing Software.

Features of HubSpot Social Media Management Tool:

1. Turn your content into social posts.
2. Schedule Post weekly in advance.
3. Keep up with current trends by monitoring keywords that are important to your brand and audience.
4. Reply to anyone who commented on your profile or post through HubSpot.

Pricing Of Hubspot:

• $800 as part of the app’s “Marketing Hub Pro,” not available standalone.

Mobile Monkey

MobileMonkey is a chatbot platform that is also a great (productivity/social media/SMS messaging/automation/chatbot) tool.

It is the World's Best Sales Automation Text Messaging Platform.

Mobile Monkey

Mobile Monkey is not like other Social Media Management Tools for posting, scheduling, analytics, and much more but about increasing your conversions and bringing more leads through your social media profiles. 

You can Automate your SMS Text Messaging, Webchat, Instagram, and Facebook Messaging for more leads, more sales, and better customer experience. 

Customers are more likely to get answers at the time when they are navigating through your profiles, site, to get a clear and concise understanding of the Brand, Companies. 

You may also use ChatBot on many websites and on Facebook to communicate, get your queries answers.

Now before going very deep on Mobile Monkey Let's get to their features then later if you want more Articles in detail about Mobile Monkey then Comment Down Below and will meet in the next Post About this tool.

Features Of Mobile Monkey:

There you can go with any of the three plans:

• For Agencies
• For IN-House Marketers
• For SBMS, Creator & Brands

I will go with SBMS, Creator & Brands Plan.

1. Autoresponder Story Mentions
2. Autoresponder Post Comments
3. Autoresponder Direct Message

InstaChamp - Mobile Monkey 

Advanced Automation Tools with OmniChat power Integration and Teams Collaboration:

1. Single Login Omnichat Platform
2. Unified Live Chat 2.0
3. Marketing Automation Tools

In Advanced features, you can respond to your audience or customer from every platform to a single window called "Omnichat Platform." You can do a live chat with customers on your website, Instagram, Facebook, and SMS from one place.

In Live Chat 2.0, you can decrease chat response times and reduce live agent support costs with easy-to-program, around-the-clock autoresponders.

And Finally in Automation Marketing Tools, you can capture leads from social media and advertising integrations, and nurture leads using business app integration and re-engagement campaigns.

It's simple to do and gets great results. May Get Some Time For Beginners who have not used any of these kinds of tools but will get a lot of benefits using them in the right way.

Pros Of Mobile Monkey:

1. Free Account For SMB(Small Businesses)
2. Number Of Integrations
3. Good For Facebook Marketing
4. Can be integrated into a brand’s Facebook page AND its website
5. Helpful Webinars Frequently
6. Frequent chatbot analysis and reports
7. Messaging Automation
8. A powerful lead magnet for leads generation

Cons Of Mobile Monkey:

1. No Location Based Marketing
2. Slow scalability
3. No built-in lead gen integration
4. Can’t be integrated into any third-party resources

Pricing Of Mobile Monkey Services:

For Agencies(Agencio)

• Mobile Monkey Enterprise Edition - Custom Prize

For In-House Marketing(Funnel Pro)

• MobileMonkey Startup Edition - $59/Month
• Mobile Monkey Growth Edition - Let's Chat

FOR SMBS, CREATORS & BRANDS

• InstaChamp VIP Edition - Free
• InstaChamp Platinum - $19/Month
• MobileMonkey StartUp Edition - $59/Month

Mobile Monkey Pricing Plans

Crowdfire

Crowdfire is adding new features over the years. Besides, scheduling content they allow you to add your blogs, youtube account so after every update, you will be recommended based on changes made on your blogs.

This feature lets this tool stand out from others. 

Crowdfire

Features Of Crowdfire

There are some Special Features Of Crowdfire.

Scheduling & Publishing Post

1. Scheduled posts per account
2. Chrome extension to share articles
3. Custom Posting Schedule
4. Video Posts Support
5. Bulk Schedule Posts
6. Schedule with Calendar view

Content Curation

1. Article Curation: Unlimited articles recommended for your topics
2. Image Curation: Unlimited images recommended for Instagram and Pinterest growth
3. Curate content from your Blogs, Youtube videos, and Shopify/Etsy shops
4. RSS Feed Connect
5. Hashtag Recommendations
6. Support for multiple image posts
7. Autotailored posts for each platform with preview before posting

Mention

1. Track mentions for your Twitter & Facebook account in your team inbox
2. Send replies to all the mentions with images and gifs

Analytics

1. Social Analytics
2. Advanced Analytics
3. Post-Analytics
4. Competitor Analysis - Compare key metrics

With these features, Crowdfire Social Management Tool deserves to be in the Top List.

Pros Of Crowdfire:

1. The free version of the account is available
2. You can add/ link 3 social media accounts for the free version
3. Get unlimited content curated ideas from Crowdfire

Cons Of Crowdfire:

1. You can use very limited features for free
2.  For VIP Package you need to pay $99.99/ month which is high.

Pricing Of Crowdfire(Annually)

1. Free Plan For Beginners Or Starter - $0
2. Plus Plan - $7.48/Month
3. Premium Plan - $37.48/Month
4. VIP Plan - $74.98/Month

Monthly Package Will Cost you More Than Annually Plan and VIP Plan will reach to $99.99.

Missinglettr

Social Media Posting is something that takes time to dedicate while creating, scheduling, or posting the content. If you may have automated your social media using management tools while you need to write text or create images.  

Missinglettr

Now, you may boost up the process but till yet it takes time so, there Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

Features Of Missinglettr:

1. Drip Campaigns
2. Drip Campaigns for YouTube and Wistia
3. Share Curated Content
4. Full access to Curate (share + promote)
5. Stock Image Library
6. Quote Bubble and Branding Customization
7. Direct Post Scheduling
8. Video Posts
9. Custom Fonts
10. Custom Drip Campaign Post Templates
11. Advanced Analytics
12. Multiple Content Sources
13. Automatic repost to Medium

With these features, it becomes easy to do social media marketing or SMM.

Pros Of Missinglettr:

One of the biggest advantages of using Missinglettr is you can start a 

Cons Of Missinglettr:

1. Missinglettr is only up to 5 Social PLatforms.
2. Instagram, Facebook, Twitter, Linkedin, Google My Business

Pricing Plans Of Missinglettr:

• Free Plan - $0
• Solo Plan - $15/Month
• Pro Plan - $49/Month

Offer: There I have 2 Offers for my Readers:

1) 30 days access to the Pro plan and Curate add-on for just $5 (a saving of $103). New customers only click here.

2) Valid with any plan. Activate 50% off the sale price for the first 3 months. New customers only click here.

Sendible

Sendible is an all-in-one social media tool for agencies. Sendible is brimmed with features tailored for busy agencies. It is the best social integration tool that integrates with 17 different platforms or tools.

Sendible

Like the rest of the social media tools, you can also post or schedule content created here but also integrate social platforms like Instagram, Facebook, Twitter plus tools like Google Analytics, and more.

Key Features Of Sendible

1. Profiles
2. Users
3. Direct posting to social networks
4. Engage & reply to comments
5. Quick reports
6. iOS and Android apps
7. Agency directory listing
8. Cloud integrations

Supported social networks

1. Instagram
2. Facebook
3. Twitter
4. LinkedIn
5. Google My Business
6. YouTube
7. WordPress

Scheduling & posting

1. Directly post images and videos
2. Tailor posts for each platform
3. Post previews
4. Calendar view
5. Tagging profiles in posts
6. Instagram first comment
7. Instagram geotags
8. Instagram Stories and carousel posts
9. Built-in image editor
10. Canva integration
11. Daily posting limit per user
+more

Sourcing Content

1. Content suggestions
2. RSS/Blog feeds
3. RSS Auto-poster
4. Google Alerts
5. Social Media Holiday Calendar
6. Attach images from the URL
+more

Collaborate with teams

1. Dashboard available in different languages
2. Client dashboards
3. Assign posts for approval
4. Custom approval workflows
5. Permission groups

Engaging & replying

1. Priority Inbox
2. Real-time comment monitoring & replies
3. Real-time comment monitoring for Instagram
4. Reply to Facebook Ad comments
5. Set up keyword searches

Analytics & Reporting

1. Quick reports including GA
2. Build custom reports
3. Save & share reports in PDF format
4. Automatically emailed reports
5. Live report sharing

Support & Training

1. Average email response time (business hours)
2. Live chat hours
3. Group training sessions
4. Customer success onboarding & training
5. The dedicated customer success manager
6. 1:1 demo

With so many features it is best for agencies who are working on Social Media and have a huge set of work to do.

Pros Of Sendible

1. You do not need any card to start your free trial of 14days.
2. They have enough features and the best suite for agencies.
3. More integration options than some other providers
4. A useful social media dashboard lets you monitor your social game in one place

Cons Of Sendible

1. Sendible has no free package to use.
2. Monthly plans cost you 15% more than yearly

Sendible offers four plans for companies of different sizes(Pricing Plans)

1. Creator: $25 per month
2. Traction: $76 per month
3. Scale: $170 per month
4. Expansion: $340 per month

Buffer

Buffer is an intuitive streamlined social media management tool that is one of the biggest tools in the market as it has a price start with just $5.

Buffer Homepage

Buffer is the platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

Features Of Buffer

1. Schedule Post Per Social Channels

Social Networks On Buffer

1. Instagram
2. Facebook
3. Twitter
+more

Planning and Scheduling

1. Post Scheduling
2. Tailored Posts for Each Channel
3. Calendar View
4. buff.ly link shortener
5. Custom Video Thumbnail
6. Multi-Channel Campaign
7. Instagram First Comment
8. Instagram Tagging, Hashtag Manager
9. Twitter Hashtag Suggestions, Mention
10. Facebook Page Mention
11. Shuffle Queue

Analytics, Insight, & Reporting

1. Performance Overview
2. Individual Post Insights
3. Historical Data Access
4. Data Storage
5. Campaign Analysis
6. Hashtag Performance
7. Audience Demographic
8. Custom Reports

Engagement

1. Grid View
2. Important Comment Detection
3. Hotkey
4. Easy Account Switching

Landing Pages
Team Management

Integration and Apps

1. Browser Extension
2. Content-in Integration
3. iOs and Android App
4. 30+ Third-Party Integration
5. Google Analytics Integration
6. Custom UTM Parameters

Pros Of Buffer

1. Start with Free Package
2. Premium Package start with $5/ Account/ Month
3. Free 14 days trial on Premium Package

Cons Of Buffer

1. Doesn’t integrate with as many major platforms as competitors
2. Free plan limited to three social profiles

Buffer is best for small businesses or for newbies/ beginners who have just started. With these features, you can easily start up with good potential.

Pricing Plans Of Buffer:

• Free Plan - $0
• Essentials Plan - $5/social channel/month

Sprout Social

Sprout Social is an all-in-one social media management tool for overall performance. It is similar to Hootsuite as combines several social media tools into one platform, from social media scheduling to monitoring, to reporting.

Sprout Social 

Sprout Social is one of the few SMM tools that provides customer relationship management (CRM) features. 

Features Of Sprout Social:

1. Engagement
2. Publishing and Scheduling
3. Analytics
4. Trends and Insights
5. Employee Advocacy

With all these features it ranks well on SMMTools and helps users to go forward in Social Media.

Pros Of Sprout Social:

1. You can manage all social profiles from one dashboard.
2. Utilize Social Media Optimization Tools
3. Amazing analytics and reports turn your users into engaging and ROI(Return On Investment).
4. Free 30-day trial
5. No credit card required

Cons Of Sprout Social:

1. Expensive standard plan
2. Limits to how many social profiles you can manage

Only Sprout Social allows a 30-day trial in the Industry which is the largest day of trial. If, you think it's worth it try it for 30-day before making payment to it.

Pricing Plans Of Sprout Social(Annually):

1. Standard Plan - $89/user/month
2. Professional Plan - $149/user/month
3. Advanced Plan - $249/user/month

Meet Edgar

MeetEdgar stands out due to its Automation and Scheduling features. MeetEdgar automatically reposts and curates a relevant post on your social media account.

This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience. 

MeetEdgar

You can access an unlimited content library, which the software will shuffle and schedule for you on your behalf.

By putting evergreen content on a regular basis you can boost your engagement rates, and increase traffic.

Pricing Plans of MeetEdgar: 

• Edgar Lite: $19 per month
• Edgar: $49 per month

Mention

Mention is social media and web monitoring tool. Monitor mentions of your brand, your products, or competitors in real-time are worth it.

Mention Home Page

Features of Mention:

1. Volumes
2. Media
3. Social Media
4. Alert Level
5. Collaboration
6. Company Support
7. Reports(Basic-White Labelled)
8. Optimization
9. Social Media Publishing

With these features, social media web monitoring and content publishing become easy for brands and agencies.

Pricing Plans Of Mention(Annually):

1. Free Plan - $0
2. Solo Plan - $24/Month
3. Pro Plan - $83/Month
4. Pro Plus - $166/Month
5. Company Plan - Custom Pricing

Social Pilot

Social Pilot is a social media management tool for small businesses and teams. It is a cost-effective tool for agencies and small businesses that have just started.

Social Pilot fits many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offers it at very affordable prices. 

Social Pilot

Social Pilot Curate and Suggest the content and several industries(health, tech, education, etc).

Features Of Social Pilot:

There I will only give you the list of features of Social Pilot.

Publishing

1. Social Media Scheduling
2. Social Media Calendar
3. Bulk Scheduler
4. Content Curation
5. RSS Feed
6. Browser Extension

Collaboration

1. Client Management
2. Team Management

Social Inbox

1. Facebook Ads
2. Analytics
3. White Label Solutions

Pros Of Social Pilot:

1. Discount available if you pay for one year of usage upfront
2. 14-day free trial available.
3. No credit card required
4. Manage a minimum of 10 social media accounts with any plan

Cons Of Social Pilot:

1. Must pay for a year upfront for the lowest pricing

2. Basic plans don’t include as many tools or features

Pricing Plans Of Social Pilot(Yearly):

1. Small Team Plan - $42.5/Month
2. Studio Plan - $85/Month 
3. Agency Plan - $127.5/Month
4. Enterprise Plan - Custom Pricing

Tailwind

Tailwind is the smarter visual marketing tool or social media management tool for Pinterest and Instagram. Tailwind provides better recommendations for improving Pinterest and Instagram Performance.

Tailwind HomePage

Tailwind is great for these Pinterest and Instagram as it provides a range of features for marketers to these visual platforms like Pinterest Content Promotion, and Instagram UGC content management.

 

Pros Of Tailwind:

1. Scheduler
2. Planner
3. Hashtag Finder
4. Smart Bio
5. Automatically Brand Style Applied
6. Post Insights
7. Optimize Pins for More Traffic
8. Team up with the content creator

Pricing Plans Of Tailwind:

1. Free Forever Plan - $0
2. Pro Plan - $9.99/Month
3. Advanced Plan - $19.99/Month
4. Max Plan - $39.99/Month

Note: No Credit Card Required For Free Trial

After learning all these Great Social Media Management Tools 2022 I hope they will be helpful to you. 

If, you have another tool that is worth being on the list comment me below, have any queries ask me in the comment section, or share this article with everyone around the web.